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People Behaving Badly- Online Human Behavior
I figured I would start out looking into the basics of human behavior online as it forms the basis of understanding for all of the other areas (social experience, customer experience, and demand gen)....
View ArticleWe are all Connected The Great Ecosystem
I have just started reading a book that has me tremendously excited. The book is Connected and is a visionary achievement in explaining how we are all connected emotionally to each other and the...
View ArticleThe Relationship Revolution
I have been thinking for a long time that we have missed something. I feel like we are looking at the tail end of the horse as its walking into the distance. Heres what is bothering me. As human...
View ArticlePaying it Forward
As a business, it is hard for us to selflessly think about others. Over the past ten years I have watched in fascination what to me looks like the slowest train wreck in history; at times i have...
View ArticleAppealing to Human Values in B2B Marketing
I have been working with large enterprise for the past 12 years primarily focused on Demand Generation, online Demand Generation to be precise. It took until until last year for one of what I consider...
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Social Territory Natural Human Patterns in Social Media
So I have been thinking What if we could look at where people go online and how they interact in those places like we understand ranges or territories for mammals? For example, my online range...
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Is Your Brand Naturally Predisposed for Success in Social Media?
I was in Starbucks this morning (Venti Americano just milk) and it struck me. As I looked at the environment inside I couldnt help but see the digital version of this cafe within a twitter or Facebook...
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Focus on the Social Approach, Not the Social Medium
One of the things I have been preaching about for the past while is not to focus on the medium, but on the approach in Social Media Environments. I have taken to calling this the Social Experience....
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Risk Mitigation for Large Enterprise in Social Media Environments
By now, everyone is talking about how Nestle screwed up on Facebook. I am not going to bore you with the same tripe that everyone else is spewing out about the situation. Yes they screwed up, now move...
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Demand Generation and Social Media for B2B Enterprise
I had an interesting conversation with one of my clients last night and it is one, not just myself, but every consultant and marketing executive has been thinking about since Social Media has become...
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The Struggle for Existence in Social Media Environments
The more I read Darwins Origin of the Species, the more I am amazed at how his work opens the mind to so many different perspectives on human nature, human society, human evolution and the...
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Tearing Down the Brand Walls with Social Media
I recently wrote an article over at www.B2Bbloggers.com, The Relationship (r)Evolution How Social Media is Driving Change in the Human Condition which captured the essence of some of my earlier human...
View ArticleEngaging the Business Elite with Mobile
A week or so ago, I wrote an article for www.B2Bbloggers.com called Want to Engage Senior Executives? Think Mobile. Since this post, I have been speaking with some of my customers about advancing...
View ArticleThe 5 Keys to Successful Online Demand Generation
It is good to hear senior marketing people beginning to talk turkey about online demand generation now that some of the luster and magic has worn off of social media. And while both customer behavior...
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Optimizing the Enterprise Website for Demand Generation Turning Traffic into...
I wanted to share a technique my firm has used for the past decade to drive substantial improvement in converting website traffic into revenue. We have been able to prove this prospect engagement...
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The Great Influence Debate What if Watts and Gladwell are both wrong and both...
It seems every so often a major debate arises because someone uses some math to redefine an accepted belief. Not a bad thing to happen as long as it is to improve mankind and not just to make a name...
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Beware the Man Behind the Curtain
When I was a kid, I loved watching the Wizard of Oz, and not just because it had little people and flying monkeys; both very cool in my books. It was also the mystery of The Great and Powerful Oz....
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Is Social Media Just a Channel?
I have been in some interesting debates recently on Twitter in chats such as #mmchat and #techchat on whether or not Social Media is just another channel. While I disagree with almost every word these...
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Embracing Social Change in 2011
It seems predictive posts are all the rage right now so in my own mad style, Ive taken a look at the tea leaves in order to share some Sensei-riffic (trademarking in the works) predictions for...
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To Rule or Not to Rule
“What chance gathers she easily scatters. A great person attracts great people and knows how to hold them together Johann Wolfgang Von Goethe Much debate has arisen in the marketing community (and...
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